Cookies are pieces of code stored in browser directories which assist the Owner in providing the service according to the purposes described. Some of the purposes of installation of Cookies may also require the consent of the User.
What are cookies?
What are cookies? Cookies are small text-files that are memorized on the computer when a user visits a website. The text memorizes information that the website is able to read when it is accessed the second time. Some of these cookies are essential for a website to run correctly, while others are used to store information in a safe way, for instance, user names or language settings. The advantage of having cookies installed on your own pc is that you don’t need to re-enter the same authentication information every time you view a web page that you had viewed previously.
Why does our site use cookies?
Our site uses cookies in order to provide users a customized buying experience which matches their tastes and preferences. Thanks to cookies, you won’t need to send or receive the saved information over and over. Cookies are used also for the optimization of the website’s performances: indeed, they speed up the purchase process, as well as they facilitate the research of specific contents within the site. In order to protect your own personal data against possible losses and any form of illicit treatment, we have taken appropriate technical and organizational measures. For further information, please refer to our Privacy policy.
What cookies do we use and for what purpose?
Our website uses different types of cookies, each performing a specific function.
Functional Cookies
These cookies are not necessary for the site to function, but provide a better surfing experience.
Analytical cookies
These cookies are used, for instance, by Google Analytics in order to carry out statistical analyses of how users use our website through their computers or via our mobile applications, how many pages a user has visited or the number of mouse clicks made on a page while using the website. These analyses are processed in an anonymous way and for statistics purposes only, provided that the service supplier uses the cookies in connection with the browser installed on your computer or other device used to browse our website.
Third-party cookies for marketing and retargeting
These cookies could be used by third-party companies that we trust to show you advertising banners on other affiliate websites, featuring the latest products you have viewed on our site. While you are browsing our website, these cookies are also used to show you banners featuring products that you may be interested in, or similar to products you have previously viewed based on your browsing history. The usage of these cookies does not usually imply the processing of personal data but it may create a connection with your computer or other devices and track the information stored in it: these cookies are then connected to the browser installed on your computer or other device used during the navigation on our website.
Social media cookies
These cookies allow your social account to interact with the website. They are used, for instance, to ‘Like’ or share contents with your friends on social networks. Social media cookies are not necessary for navigating the website.
Technical and aggregate statistics cookies
Activity strictly necessary for the website to function
This Application uses Cookies in order to save User session and to perform other activities that are strictly necessary for the usability of the website, for instance in relation to traffic distribution.
Activity regarding the saving of preferences, optimization, and statistics
This Application uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those to set the language and the currency or for the management of first party statistics employed directly by the Owner of the site.
Other types of Cookies or third-party tools that might use them
Some of the services listed below collect statistics in aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties. If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.
Interaction with social networks and external platforms
These services allow you to make interactions with social networks or other external platforms directly from the pages of the Application. Interactions and the information gained from this application are in any case subject to the User’s privacy settings related to each social network. If a service of this kind is installed, it may still collect web traffic data for the pages where the service is installed, even when users do not use it.
Twitter social widget and Tweet button (Twitter)
The Twitter social widget and sharing buttons are social interaction services with the social network Twitter, provided by Twitter Inc.
Personal data collected: Cookie and Usage data.
Place of processing: USA – Privacy Policy
Facebook social widgets and Like button (Facebook, Inc.)
The Facebook social widget and ‘Like’ button are services of interaction with the social network Facebook, provided by Facebook, Inc.
Personal data collected: Cookie and Usage data.
Place of processing: USA – Privacy Policy
Google+ social widgets and +1 button (Google)
The Google+ social widget and +1 button are services of interaction with the social network Google+, provided by Google Inc.
Personal data collected: Cookie and Usage data.
Place of processing: USA – Privacy Policy
Infrastructure monitoring
These services allow this Application to monitor the use and behavior of its components, so that its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, which by their nature filter the activities of this Application.
Traffic distribution and optimization
These services allow this Application to distribute its contents through geographically distributed servers, as well as to optimize its performance. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, which by their nature filter the activities between this Application and the User’s browser. Due to the distributed nature of this system, it is difficult to determine where contents – which might include the Personal Data of the User – are eventually transferred.
Remarketing
These services allow this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
AdWords Remarketing (Google)
AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc., which connects the actions performed on this Application with the Google AdWords advertising network and Doubleclick Cookie.
Personal data collected: Cookie and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal data collected: Cookie and Usage data.
Place of processing: USA – Privacy Policy – Opt Out
Google AdWords conversion tracking (Google)
Google AdWords conversion tracking is an analytics service provided by Google, Inc. which connects data from the Google AdWords advertising network with actions performed on this Application.
Personal data collected: Cookie and Usage Data.
Place of processing: USA – Privacy Policy
Displaying content from external platforms
These services allow you to view content hosted on external platforms directly from the pages of this Application and interact with them. If a service of this kind is installed, it may still collect web traffic data for the pages where the service is installed, even when users do not use it.
Youtube video widget (Google)
Youtube is a video content visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages.
Personal data collected: Cookie and Usage Data.
Place of processing: USA – Privacy Policy
